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Insights
Thoughts on paid media, AI, and building better tools.
Product
Why we built AcumenLab
The tools paid media managers use haven't changed in a decade. We built AcumenLab because the industry deserves better than dashboards and spreadsheets.
Strategy
The real cost of manual PPC management
The average PPC manager spends 12 hours per week on reporting and data analysis. Here's what that actually costs your agency — and how to fix it.
Product
How our audit engine finds £450/month in wasted spend
A deep dive into the 124 automated checks AcumenLab runs on every account, and why impact-ranked findings change the way you optimise.
Industry
AI in paid media: what's real and what's hype
Everyone's talking about AI for advertising. Most of it is generic chatbot wrappers. Here's what actually works and what's marketing theatre.
Strategy
The Monday morning problem: why your agency discovers issues too late
By the time you check the accounts on Monday, the damage is done. Real-time monitoring isn't a nice-to-have — it's the difference between proactive and reactive management.
Product
Not generic AI: how AcumenLab writes insights that reference your actual data
The difference between 'consider optimising your keywords' and 'Campaign 3 has 12 broad match keywords at £34 CPA — switch to phrase match to save £450/month.'